Elena THE entrepreneur

Elena was in finance.

Unhappily working - doing the same thing all day, every day, in a company she liked less and less.

Elena dreamed of starting her own company, being her own boss, and building a remarkable team to satisfy great clients. Elena needed … entrepreneur coaching, which we were delighted to offer and deliver.

In our coaching sessions, I listened deeply and helped Elena with the personal steps she needed to take internally as she found blocker after blocker to becoming independent and follow her entrepreneurial calling.

With a bit of guidance, Elena set up her own company, identified and approached her first clients, signed them up, got going, and carried on growing - defining services, designing her website, trying different marketing strategies, interviewing potential employees, hiring, negotiating supplier and customer deals and much more. She had an instinct for business, and business relationships that we have rarely seen.

Throughout several years now of economic changes, her entrepreneurial adventure continues to steadily grow due to delighted word-of-mouth recommendations, some digital and traditional marketing, a Facebook page with many supporters, and recently even a little AI help to develop high-quality advertising content even speedier.

Elena went on more amazing holidays and interesting courses in 2023 than most people I know have enjoyed in three years. Her team and her company are “solid”. And still growing.

After courageously facing the toughest moment of her life so far - also in 2023 - Elena committed herself to finishing another Masters in 2025, and got cracking with the studies and thesis in 2024 - whilst still ideating even more entrepreneurial ideas!

Now, Elena’s taken on a new partner after careful scrutiny and evaluation! Expansive plans with fresh capital are taking shape for 2025 onwards.

Very exciting times!

Entrepreneurship is tough and sometimes lonely.

Our entrepreneur coaching makes it a bit easier and a bit more fun.

Entrepreneurs do not have to do everything alone - no one knows it all, all the time.

We listen with care, we coach and help entrepreneurs find their own way quicker and more successfully.

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Executive Coaching